What does our holistic approach entail? Learn more about our 9 Essential Tactics below.
Direct Response Campaigns
We were founded off of one simple fact: if people don't know about your business, they can't join you in changing the world.
To achieve your business goals, we customize a process for your message to gets to the right people, in the right place, at the right time.
That means more leads, more traffic, and more sales!
Don't let "Random Acts of Marketing" waste your precious resources any longer.
Our rigorously designed campaigns achieve your desired business goals, every time.
And ultimately, have a greater impact.
Do you have a consistent way of generating valuable emails? Of monetizing them?
A quality email list, with a tried and tested method for driving sales, is an asset your business cannot afford to not invest in.
Although utilizing paid channels can generate massive goal, the most important marketing channels are the ones you own.
To complement the leads generated, we optimize your emails to increase their effectiveness in building rapport and generating sales.
Search Term Takeover
The average consumer only spends 8 minutes per day on Google, so it doesn't make sense to spend thousands of dollars trying to be "number one" or "at the top".
Our advertising strategies let you "tag" everyone who searches for what you're selling... and then show them your ad at every turn... for weeks after they've done the search.
Multi-Channel Ad Strategy
We utilize a variety of advertising channels to create value and connection with your audience — Facebook, Google & YouTube, Display Networks, and Paid Search.
Your customer isn't using only one online platform, so why should your brand be?
At the core of this strategy, we build and maintain a deeper connection with your audience.
We provide the opportunity to for customers never lose sight of the value you provide, and build more loyalty at every touchpoint.
Competitive Audience Building
Is your growth being stunted by not running ads to people that already have an interest in what you offer?
Online advertising provides targeting more detailed than any other advertising medium on the planet.
We can target a potential customer who is "getting ready" to buy, and started browsing websites related to what you sell.
We can even draw a digital "fence" around where your ideal customers hang out, competitor's locations, and show your ads to their customers... even after they've left a competitor's store.
Over time, audiences become even more valuable when we can build customer lists of people who have the same buying actions as your current customers.
The value in this one tactic alone is endless.
Social Media Presence Optimization
Social media is without a doubt, an essential part of any marketing strategy.
But it's not worth it... unless it gets you results.
And by results, we mean more leads, customers and sales.
Not pointless "likes" or "fans" that don't pay you.
Actual customers... With a genuine interest in what you have to offer.
And the way we do this for you is simple:
First, we identify who your perfect customer is.
Then, we help you create useful content that's tailor made specifically to get that prospect to start paying attention to you.
Once they know, like and trust you... then we start showing them ads that direct them to your website or store.
The impact of measurable, branded content that correlates with your bottom-line is true staying-power for your brand.
Web Pages That Work
Quality sales funnels make or break a campaign.
Most business websites are nothing more than fancy brochures. They might be pretty... but they don't sell.
Here's how we fix that:
First, we find out how your sales process actually works.
For example... Do people buy from your website? Or do you mainly sell when someone physically walks into your store? Or do you sell when you schedule phone calls? Or do you make sales when you generate a lead and them follow up with them?
Whatever your sales process is, we simply use the internet to put more people into it.
And the way we do that is by creating web pages that actually get people to take the action you want them to take.
Whether it's to pick up the phone to call you, get in the car and drive to your store, or schedule a call... we create a specialized webpage to focus on getting them to do just that.
Strategic Promotional Calendar
We work with you to determine which dates, seasons, holidays and launch cycles are the best investment for your brand.
...and design the offers that will convert best!
When we manage your yearly, quarterly and monthly promotions, it takes the pressure off of you so you can get out there and do what you do best - create awesome stuff, and connect with awesome people.
And the last thing we'll encourage you to do is send out discounts every week. We don't believe in promotions without purpose.
The promotions we design are opportunities to up-level your value, rapport and overall brand image.
Leads that are mindfully nurtured through your marketing system, will make for the highest return on investment when it's time to buy.
Digital Marketing is the only type of marketing with clear and direct data telling us how a campaign is performing.
By analyzing the data on a daily basis, we're able to see exactly where we need to improve our campaign creatively.
We're experts at establishing the right messaging for your business to communicate your value.